According to a report, Krafton – the company that developed PUBG and BGMI is readying itself fora big push in India. The South Korean gaming company will spend $50 million annually on acquisitions, developing talent and local operations as it consolidates its position in the world’s fastest-growing gaming market.
So far, Krafton has invested about $200 million in Indian digital platforms. Those include the purchase of Nautilus Mobile (a developer of cricket games) for $14 million and leading a $53 million fund-raising round for Cashfree Payments, a financial technology company. The company isn’t unfamiliar with the Indian market; 10 per cent of its global sales in the first half of 2025 are said to have come from India — and mostly from Battlegrounds Mobile India (BGMI)’s success.
Sean Sohn, Krafton’s head of India, said he was aware it would be an uphill struggle. “India is a tough market. People are reluctant to spend, then loyal if they enjoy a game,” he was quoted as saying. The game plan is this: Deepen local commitment, buy creative studios and push new titles that resonate with Indian users.
The expansion comes in the wake of India banning several Chinese gaming apps in 2020. Although the original version of PUBG Mobile was blocked, Krafton relaunched it under new data privacy measures in India as BGMI. Strategy There has been no looking back — BGMI asserts over 200 million registered users in India.
Hurdles are abundant, despite the bullish plans. Indian Players are famous for their stingy nature when it comes to spending, therefore It is tough to earn through in-game items. Creating localized content, locking in users and keeping regulators at bay will be more important than splashy debuts. Yet with $50 million in annual investment and well-chosen acquisitions, Krafton is signaling that it doesn’t consider India as merely a market; it sees it as a key base for its future growth.
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